AC Milan will look to enhance its presence across Asia through a new partnership with online casino and sportsbook operator Yabo Sports, in a deal beginning from the the 2020/21 season.
The three-year deal sees Yabo become the club’s official regional partner across Asia, in a region the club says is its “second home”, where it has the second largest following of any team in China.
The partnership will kick off with Yabo being involved in the club’s digital summer tour, which will see it create a ‘virtual fan village’ to offer exclusive experiences aimed at engaging its Chinese fans.
“We are delighted to partner with Yabo Sports, who will undoubtedly help us to grow our brand and connect with our millions of Rossoneri fans across the Asian region,” the club’s chief revenue officer Casper Stylsvig said. “Delivering high performance, localised partnerships that focus on shared business objectives is a fundamental aspect of our partnership strategy”
Yabo Sports’ chief marketing officer, David Lee, added: “We are very excited to join hands with AC Milan, a club with the second largest fan base in China.
“For the next three years, we very much look forward to work closely with AC Milan to deliver incredibly creative sports entertainment experiences for our fans in Asia and beyond”.
About AC Milan
Associazione Calcio Milan, commonly referred to as A.C. Milan or simply Milan, is a professional football club in Milan, Italy, founded in 1899. The club has spent its entire history, with the exception of the 1980–81 and 1982–83 seasons, in the top flight of Italian football, known as Serie A since 1929–30.
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