UK online gambling operator Bet365 has made its official launch into Mexico’s digital market via the Bet365.mx domain.
This week, the Stoke-based Bet365’s Mexican-facing site made its official debut, complete with the official stamp of the Dirección General de Juegos y Sorteos (DGJS), a division of the Ministry of the Interior (SEGOB), which oversees gambling activity in the country.
The site lists Bet365’s local partner as the Mexico City-based Ganador Azteca (Aztec Winner), a spinoff of the TV Azteca multimedia conglomerate, Mexico’s second largest media firm behind Televisa (which has, for the moment, its own gambling operations).
Like most European gambling giants, Bet365 has made no secret of its interest in Latin America. Earlier this month, the company struck a prospective partnership with Argentine bingo operator Pasteko to bid on an online gambling license in the province of Buenos Aires.
Mexico officially tolerates international online gambling operators provided they