While it wasn’t too long ago when parents would lecture their children about “wasting” too much time playing video games, today, with the advent of esports, playing video games may, in fact, be encouraged. Governments around the world have opened up to the idea of seriously promoting esports and ASEAN is no exception.
On 26 March, Indonesian youth and sports minister Imam Nahrawi was reported as confirming that the country had decided to push the prospect of eSports to different communities in the country, affirming that his ministry played a significant part in pushing eSports’ growth in Indonesia.
“The focus is how to make eSports acceptable in communities and become a favourite pastime,” he said.
According to an October 2018 study by a leading mobile video advertising platform known as POKKT, along with Decision Lab and the Mobile Marketing Association (MMA), the number of mobile gamers in Indonesia has surpassed 60 million and is expected to increase to 100 million by 2020.