Genting Malaysia Bhd indirect wholly-owned subsidiary Genting UK plc is reported to have moved its online Genting Casino operations to a new platform provided by SkillOnNet in collaboration with Amazon.com Inc unit Prime Gaming to expand Genting UK’s online footprint across Europe.
IAG reported that under the new deal, gentingcasino.com will be marketed on the SkillOnNet network by Prime Gaming.
Nutkevitch was quoted as saying in the report that the launch of Genting Casino on the SkillOnNet network aligns with SkillOnNet’s strategy of taking well-known brands and products with untapped potential and using SkillOnNet’s experience and expertise to turn them into market-leading online casinos.
“We have worked with Prime Gaming on similar projects in the past, in particular the launch of slingo.com, and have enjoyed incredible success. I believe we will be able to replicate this with Genting Casino by once again elevating the player experience,” Nutkevitch said.
Prime Gaming was formerly known as Twitch Prime, which Amazon acquired for about US$1 billion (about RM4.215 billion) in 2014.
GeekWire reported on Aug 10, 2020 that Amazon, which launched Twitch Prime in 2016, rebranded Twitch Prime as Prime Gaming in August 2020.
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