Leading leisure and entertainment operator Genting will rebrand its online casino, live casino and sportsbook offering as GentingBet.
GentingBet will brings its product range together as one brand for the first time online across desktop and mobile devices.
The new mobile first GentingBet platform will offer customers an improved experience via a range of new tools, new games and new sports betting markets together with a new design which provides intuitive functionality and navigation.
The launch of the new website is a significant part of GentingBet’s move to establish the brand in key European territories.
As part of its ambitious growth strategy, the operator has applied for gaming licenses in Malta and Spain with further applications to follow in due course.
Genting’s exclusive Live From casino games will be more prominent on the website as GentingBet brings together its offline and online casino experiences.
The GentingBet sportsbook will continue to offer competitive prices on all the top sports markets, while a series of virtual sports betting games in horse racing, football and greyhounds provide a unique gaming experience.