Leading leisure and entertainment operator Genting will rebrand its online casino, live casino and sportsbook offering as GentingBet.
GentingBet will brings its product range together as one brand for the first time online across desktop and mobile devices.
The new mobile first GentingBet platform will offer customers an improved experience via a range of new tools, new games and new sports betting markets together with a new design which provides intuitive functionality and navigation.
The branding has also been overhauled to create a more distinct, consistent and recognisable look and feel, and one that supports Genting’s vision of being the most prestigious, accessible and responsible online operator.
The launch of the new website is a significant part of GentingBet’s move to establish the brand in key European territories.
As part of its ambitious growth strategy, the operator has applied for gaming licenses in Malta and Spain with further applications to follow in due course.
With an expansive array of casino games already available to its customers, GentingBet users will have access to an enhanced selection of new casino, live casino and slot games.
Newly signed partnerships with leading game developers NetEnt, PlayNGo and Red Tiger will see the market’s most popular titles, including Starburst, Gonzo’s Quest and Butterfly Staxx, all available on GentingBet for the first time.
Genting’s exclusive Live From casino games will be more prominent on the website as GentingBet brings together its offline and online casino experiences.
The GentingBet sportsbook will continue to offer competitive prices on all the top sports markets, while a series of virtual sports betting games in horse racing, football and greyhounds provide a unique gaming experience.