A number of years ago online casinos realised that millennials as a group were not signing up in the historically predicted and expected numbers as members at online gambling entertainment venues.
At the time, they simply seemed to show no interest in joining the rest of the online community by regularly taking a virtual seat at any of the types of games online casinos offered.
Certainly a strange and unusual phenomenon, considering the massive success online casinos and other gambling type entertainment activities enjoyed.
Since its earliest inception, a global audience placed online casinos, sportsbooks, and developers under tremendous strain to meet the massive public demand clamouring for these types of entertainment formats.
An intensive study into the reasons why online gambling establishments posed no attraction value to Millennials as a whole globally revealed these individuals found the lack of interactive competition offered by the then industry standard games unappealing.
This generation had grown up on a steady diet of highly interactive, high-quality video games that allowed and encouraged direct communication between individual players, their teams or opposition while playing the game.
Taking a virtual seat at an online casino and clicking a button while watching the reels spin on a game held little value to that generation. It failed to offer further interaction with or communication between players that offered little else in the way of rewards other than money held little attraction for them.