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Ikea Mall in JB to include e-Sports

by new_c_admin

Toppen Centre in Johor Bahru – the giant 1.1 million sqft shopping mall attached to the city’s Ikea store – will open in November.

Ikea Southeast Asia, which is developing the centre, this week previewed upcoming tenants for the new mall during a key-handover ceremony. Almost 85 per cent of the development’s retail space has now been leased out.

The tenant portfolio already confirmed at Toppen include are new-to-Johor brands such as Ben’s Independent Grocer, The Pantheon, which will be debuting its second eSports arena in Malaysia, 9 to 9, a first-in-Malaysia flagship online-to-offline (O2O) by Hush Puppies, and Concept Haus, a premium streetwear and athleisure retailer. They will join brands including TGV Cinemas, Harvey Norman, Sports Direct, Burger King, Marrybrown, and local concepts including 7 Oaks.

“We are committed to creating market-relevant shopping experiences that fit our consumers’ lifestyles,” said Arnoud Bakker, head of leasing, Southeast Asia, at Ikano Centres, part of Ikea Southeast Asia. “We do this by consistently identifying opportunities to improve the customer journey with new and in-demand tenants that reflect a well-curated mix of retail, dining and entertainment concepts.

“Co-creation is something that we strongly believe in, not only for external relationships but for the mall space as well. It allows each tenant to work together and create a cohesive experience for the customers while remaining diverse in shopping selections.”

The four-storey Toppen Centre in Johor Bahru will feature a rooftop community hub called The Topp, and a myriad of fresh retail, dining, e-sports and entertainment experiences. It is being billed as “a complete ‘retailtainment’ offer for the people of Southern Malaysia”.

“We are passionate and driven to develop meeting places that become the heart and the hub of the surrounding communities,” said Christian Olofsson, shopping centre & mixed use director of Ikea Southeast Asia.