Online gaming supplier iSoftBet is set to help lottery business Jinni Lotto into the lucrative online casino market
Supplier of online casino games and related software for the industry iSoftBet has announced that its hefty list of clients has a new exciting addition.
The provider has penned an agreement to supply its products to online lottery operation Jinni Lotto, which has recently unveiled its online casino expansion effort. The partnership will see Jinni Lotto grant its customers access to the gaming content featured on iSoftBet’s Game Aggregation Platform (GAP).
The platform includes online casino games by major studios, with Evolution Gaming, Pragmatic Play, and Red Rake Gaming being just few of those.
Jinni Lotto will also gain access to iSoftBet’s full portfolio of marketing tools, including the brand-new “real-time gamification innovation ‘In-Game’.”
Generally speaking, In-Game provides operators with a wide range of innovative customer engagement features, including jackpopts, free rounds, and bonuses. iSoftBet’s new product and its features span across all of the supplier’s games as well as across all games by other providers available on GAP.
With years of experience in the industry, iSoftBet has cemented a reputation for the creation and distribution of innovative content. All of its in-house developed gaming titles are built with the latest technology and are available via desktop and mobile devices.
The company is licenced in the UK and Alderney and is also authorized to supply its content in Spain, Italy, Belgium, and Portugal, among others.
As mentioned earlier, iSoftBet has been selected by Jinni Lotto to assist and facilitate its first foray into the world of online casino gaming. The lottery operator has recently been granted a license by Isle of Man authorities to hop into the lucrative market.
Commenting on adding a new client, iSoftBet Chief Commercial Officer Michael Probert said that Jinni Lotto “has an excellent proprietary platform [and] operates in a number of exciting markets.” The official further praised their new partner for sharing the same values of providing customers with the best possible experience with a “firm focus on mobile.”
Jinni Lotto founder Liroy Tisona added that their ecstatic to have iSoftBet as a partner in their innovative approach toward conducting online casino activities. The operation’s founding father also stressed on the fact that their strategy for further growth in the competitive gambling industry involves “customer-centric” day-to-day management of operations.
The integration of content has recently been completed, it also became known.