Media Prima Digital, one of the leading media groups in Southeast Asia, announced today that it has struck a partnership deal with global digital firm Ziff Davis to operate IGN Southeast Asia in Malaysia, Singapore, Indonesia and the Philippines.
IGN is a familiar name in the gaming and entertainment community. It’s available in 30 international editions, 26 languages and 115 countries, reaching a global audience of 196 million users across web, video and social platforms (Google Analytics & platform metrics, a monthly average of Q1 2019).
To resonate with local audiences, IGN Southeast Asia will tailor the popular IGN formula for passionate readers with original content, creating a unique platform for brands to engage with consumers through advertising, sponsorship and events. IGN Southeast Asia will also help companies in the region reach customers in the rest of the world, through IGN’s global network.
The new partnership follows the steps of a similar agreement in 2018 between Ziff Davis and Media Prima’s REV Asia subsidiary for Mashable Southeast Asia (that’s us!), as well as separate partnerships in the Asia region like IGN Japan and IGN China, and around the world including Latin America, Europe, the Middle East, Africa and India.
Rafiq Razali, CEO of Media Prima Digital, said, “We are excited to further strengthen our partnership with Ziff Davis by having IGN Southeast Asia onboard. We believe that this partnership will help accelerate the group’s digital presence and revenue both locally and regionally, particularly in the gaming industry across other key markets in Southeast
Asia. As a digital media group, we recognize that gaming and esports is the future, and true to our media roots, we want to support and grow this industry within the region.”