Online Casino Malaysia – Keyword of Choice?
Search Engine Optimisation has always been where sites of all sorts battle it out for visitors (for the sake of this article, we focus on the keyword ‘online casino malaysia‘). Back in the day there were many search engines battling for your loyalty but these days Google seems to be the search engine of choice with it being set on many browsers and devices as the default.
In South East Asia, where Online Casino Sites are operating in the unregulated space the battle is even tougher. When there are no rules, you make up your own as you go along. In regulated markets such as Europe, even advertising on the internet has its guidelines. If you test them, you risk losing your license.
Taking Google as an example, Google suggests keywords as you type in the search field. However, the volume of searches is not indicative based on the sort order. We did a simple test which you can do on any SEO analysis tool on the net – paid or free (we used semrush – we’ll explain why in a future article).
If you look at the screenshot above, you will see that the volume for online casino malaysia although high at 990 fluctuates a fair bit over time. We’re using data for the US, because the free version which we are reviewing on does not have data for Online Casino Malaysia keyword for Malaysia search traffic as a country.
Looking at the phrase match keywords you will note that different order of the same keywords may also give you some traction. And oddly enough. the volume and CPC (Cost per Click) sometimes does not have any correlation at all. The reason is very simple, many people are willing to pay for clicks and this drives up the cost per click. However, it does not mean that they will get more traffic or even convert that traffic to a call to action e.g. a sale.
Stay tuned and we will bring you further analysis in a continuation of this article.