Despite its woes in Asia, Playtech is doing pretty well elsewhere. The major gambling technology company said Thursday that it has gone live in the newly regulated Swiss online gambling market through a partnership with one of the major players in Switzerland’s land-based casino space.
Playtech has penned a content and technology supply deal with Swiss Casinos Group, the operator of Casino Zurich, one of Switzerland’s largest brick-and-mortar casinos.
The partnership has seen Playtech roll out its casino and live casino products to the online customers of the gambling venue. The gambling technology powerhouse was the first provider to launch both jackpot casino games and a live casino client in the Swiss market.
Playtech’s Entry into the Swiss Market
Playtech was the latest industry provider to have been granted access to the newly reorganized Swiss market. Switzerland’s first online casinos under the country’s new regulatory framework went live in July. Since then, they have been adding content by leading international suppliers in a bid to enhance their offering and boost player engagement.
Playtech, through its partnership with Swiss Casinos, has become the first industry provider to bring live casino experience to the newly reorganized market. As mentioned above, the company has also been able to launch its casino product with Casino Zurich’s online operation.
Playtech’s casino and live casino offerings are part of the supplier’s Playtech ONE omni-channel solution. The solution offers casino players access to content from wherever they are located and across all devices through a single wallet and account.