Almost two thirds of the gaming population in Greater Southeast Asia are engaged in esports.
That’s according to a new study by Niko Partnersthat explores the segmentation of gamers in the area — defined in the report as Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and Taiwan.
Niko found that there were seven distinct types of player in the region: competitive arena gamer, fantasy arena gamer, arena gamer, strategist, skill master, casual challenger and story socialiser.
The three arena gamer segments are all “strongly drawn to esports” and represented 60% of the overall market.
Competitive arena gamers alone represent 42% of the GSEA market. These players we found to be most likely aged between 12 and 23, and are driven by the key motivators of competition and completion.
These are also the highest spenders across all seven segments, averaging at $15.80 per month on PC games and $10.10 per month on mobile.