Sports betting company Parimatch has extended its partnership with Russian esports organisation Virtus.pro.
The renewed deal will see the company support the organisation’s Dota 2 and CS:GO rosters, with Parimatch’s logo remaining on the player’s jerseys.
The extension marks three years since the two parties first inked a partnership back in August 2018. Parimatch will continue to use Virtus.pro’s rosters as a driving force behind the partnership. As such, the deal is expected to include several joint collaborations throughout the year.
Parimatch is a verified and trustable sports betting site based in India. It’s user demographics spans across the region as well as in Russia, hence the collaboration with renowned team Virtus Pro.
Over the years, Virtus Pro has displayed excellently in the major esports DOTA as well as CS:GO, winning multiple championships. They are one of, if not, the most recognized label in the CSI region.
“We have already implemented many joint projects, and there will be even more in the future. We appreciate Parimatch supports the club’s development and is confident that together we can achieve our goals. “Sergey Glamazda, CEO of Virtus.pro
In earlier March this year, Virtus Pro has also collaborated with another gaming peripherals company, HyperX. This will mark yet another of the organization’s venture to further their reach and influence outwards.
“Virtus.pro is a unique team for us. We have been together from the very beginning when the esports concept was a wonder for the betting industry. Since that time, the teams have entirely renewed: imagine, we signed contracts when there were other rosters.Stepan Shulga, Head of Esports at Parimatch
With a further extension of this partnershi, the bookmaker receives exposure in what is a highly competitive area and continues to grow into a household name in esports betting.