Sweden’s gambling regulator has penalized two online licensees for “repeated” violations of rules surrounding customer bonus offers.
The Spelinspektionen regulatory body issued warnings and financial penalties against Betway Ltd and Mandalorian Technologies Ltd. The two companies were found to have engaged in “serious” and “repeated” violations of Sweden’s rules regarding bonus offers, which can only be offered to first-time customers.
Betway, which operates in Sweden under the Betway.se domain, was penalized SEK5m (US$520k), while Mandalorian, which holds local licenses for noaccountcasino.com and prankcasino.com, was fined SEK9m ($935k). The companies have been given three weeks in which to decide whether to appeal their penalties.
Sweden’s new regulated online gambling market has produced no shortage of confusion among operators regarding marketing content and promotional practices, and Spelinspektionen was forced to issue a reminder regarding its bonus offer rules in February.
The regulator’s Thursday statement pointedly underscored that the whole point of liberalizing the online market was to ensure better consumer protections and to mitigate the potential negative social impacts of gambling. Restricting bonus offers is viewed as a major plank in this effort.