Tiger Beer has released two short films in conjunction with the return of its football tournament, Tiger Street Football, in Southeast Asia. Created by creative agency Arcade Singapore, one film addresses the audience in a second person’s point of view urging them to join the tournament, and the other was from the perspective of former Manchester United captain Rio Ferdinand, who is the ambassador of the tournament this year, sharing his experience in street football.
In addition, Tiger Beer has also created a user-generated content series, #HeyRio!, where fans of Ferdinand across Asia can challenge the player himself through social media. Collaborating with Ferdinand’s fashion label FIVE Supply, exclusive street wear done by Singapore street artist Jahan Loh will be released during the tournament period as well.
According to a press release, The Tiger Street Football tournament will be kicked off via a series of local tournaments played across Vietnam. The top local team will then play against Ferdinand and four other international football players (Didier Drogba, Park Ji-sung, Luis Figo, and Roberto Carlos) in the grand final tournament located in Ho Chi Minh for the crown of Tiger Street Football 2019 champion.
Venus Teoh, director of international brands at Tiger, said that it is “thrilled” to provide emerging football players an opportunity to “showcase their skills” and “roar for the world to hear”. Tiger Beer is also “excited” to have “global football legend Rio Ferdinand” join it to “inspire and engage local footballers and fans alike”.