GVC Holdings has stepped up its responsible gambling efforts with a call to end all sportsbook broadcast advertising in the UK.
The operator, which was the first to publicise its support for a pre-watershed advertising ban in October 2018, has now thrown its support behind extending this ban to any time of day. This would include live and repeated sporting events, with an exemption for horse racing.
However GVC has suggested allowing campaigns promoting responsible and safer gambling. This, it says, should be limited to one advertising slot per commercial break.
The operator said that the forthcoming pre-watershed, whistle-to-whistle advertising ban, due to be implemented from the start of the 2019-20 football season in August this year, does not go far enough. This ban was agreed by the industry late last year and added to the Gambling Industry Code for Socially Responsible Advertising by the Industry Group for Responsible Gambling (IGRG) in December.
“Whilst the vast majority of our customers enjoy our products responsibly, it is high time that the industry did more to protect its customers from potential harm,” GVC chief executive Kenny Alexander (pictured) explained. “As the UK’s largest gambling company, and owner of Ladbrokes and Coral, we at GVC are doing exactly that.
“I call on our industry peers to help us bring about an end to broadcast advertising which promotes sports-betting in the UK no matter the time of day.”
Alongside its calls for the broadcast advertising ban, GVC has announced a series of new initiatives to tackle gambling-related harm, as part of its ongoing Changing for the Bettor corporate social responsibility drive.